Nice guys finish when?

I'm a bit behind on reading my New Yorker. I have just finished the first page of this Louis Menand book review. He runs through a list of famous lines that did not come from the source to which they are usually attributed, at least not in unaltered form. (Sadly, one of my favorite such quotes, "Beam me up, Scotty!", which was never uttered on the original series of Star Trek, doesn't make the list.) Some of the quotations, he thinks, are better for a little editing. Strangely, he prefers the original version of "nice guys finish last," which apparently went like this:

The nice guys are all over there, in seventh place.

Or, even more strangely, an alternate alternative: "Nice guys finish seventh."

Now, I had always imagined that one of the virtues of "nice guys finish last" was that it had the potential to be exploited by a clever person to create a nice double entendre. Indeed, I had supposed that this was a common use of the phrase. But Menand seems insensitive to this wonderful potential. Perhaps it is a less widespread usage than I had imagined. Well, is it? Do you even see what I'm getting at? Think about it.